People trust banks more than other businesses - at least when it comes to protecting their personal information.
Although the call for a royal commission and misgivings of politicians and the public on the behavior of banks, banking and finance most trusted when it comes to privacy, according to a survey by financial services provider Deloitte.
government organizations and energy sector is next, with the lowest-ranked real estate.
Industry regulations imposed most interesting portion of trust, said Tommy Viljoen, Deloitte partner for the services of major national cyber risk.
"Communicating how the information is used and shared to build trust," said Viljoen.
"Consumers tell us that they want more knowledge so they can make informed decisions."
Mr Viljoen said that 71 percent of consumers said the security breach did not affect the level of trust they placed in the business as long as they were told.
Mobile application that tells users what to do with information and sites with short-lived cookie private also they help build trust, Deloitte Faith Without Borders report said.
Survey asked more than 1,000 people to rank how they feel the privacy practices of 116 well-known brands of the 13 sectors included telecommunications, media, healthcare and higher education.
Respondents were measured based on the organization of their security measures, transparency and the way personal information is collected and used.
The report, which included the analysis of mobile applications, found most of the information to go abroad, especially to the United States.
SECTOR THE MOST RELIABLE IN PRIVACY:
1. Banking & Finance
2. The Government
3. Energy
4. Insurance
5. Telecommunications
6. Higher education
7. Technology
8. Travel & Transportation
9. Health & Fitness
10. Retail
11. Social Media
12. Media
13. Real Estate
Originally published as Public trust banks the most privacy
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